Overexposed Obama Brand?

When Bush was President I hardly ever saw him on TV giving a speech or holding a press conference, he was one of the most uncommunicative President's ever.  Fast forward one year later and Obama is everywhere.  However, in my opinion he is overexposed.  Obama and the President are a brand, and as with any brand which has a message to distribute the message must be controlled.

When you are overexposed to a brand, the message loses its impact at some point.  Think of many TV commercials you see - after a while if you see the same commercial saying the same thing over and over, you will become tired of it.  At some point, if there is too much overexposure your opinion of that message and therefore the brand will decline.  Now when I see Obama on TV making a speech or holding a press conference I wonder what else can he be using his time for?  He and his administration like everyone else face a scarce amount of time & resources and must allocate them appropriately.

Let's consider one of the top brands out there - Apple.  Apple has had great TV commercials for years (1984, Mac vs. PC, iPod), however, you do not see them all the time.  In fact, the famous 1984 commercial only aired once.  You will notice that Steve Jobs, considered one of the best salesman and marketers out there, only makes a few public appearances a year.  He understands that his introduction of a new product will have far more impact if a lot of anticipation and attention is given to his speech.  I think far more attention was given to Steve Jobs recent iPad announcement than to any one Obama's speech (excluding the State of the Union possibly).  Steve Jobs/Apple use the press accordingly to help push its message.  They then utilize TV commercials and third parties to help cross-promote (ie, find our new magazine on the iPad).

Obama must communicate with the American public, it is key for his success and many initiatives, however, he must communicate correctly so that his message is heard and not drowned out by his many other messages.